Blog Post by Ricardo Molina
Ricardo MolinaFri, Jul 05,20133 min read
The key to a website's success in B2B lead generation: More pages!
All of you know that having a website is essential for all your B2B marketing activities, ...
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Ricardo MolinaTue, Jun 18,20133 min read
Using Facebook for B2B marketing: Our views on Marketo's research
Most people using Facebook for B2B don’t realise that 80% or more of their fans never see ...
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Ricardo MolinaWed, Jun 12,20131 min read
12 Problems with Conference and Event Websites
I think most of you know that Seth Godin is a big favourite of ours. One of his most ...
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Ricardo MolinaWed, Jun 05,20134 min read
How to identify key marketing and media partners for your next event and boost your ROI
We thought we'd get together a simple guide to help event marketers out there looking to ...
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Ricardo MolinaThu, Apr 18,20136 min read
How to fail at your next B2B direct marketing campaign
We all know that direct marketing is a very effective marketing channel, if you do it ...
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Ricardo MolinaFri, Apr 12,20134 min read
Brian Solis shares his tips and views on event marketing
In the business world in North America the name Brian Solis is everywhere. A serial ...
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Ricardo MolinaTue, Mar 05,20133 min read
B2B marketers don’t know their lead conversion rates
According to a recent survey of 840 B2B marketers by Holger Schulze, 25% don’t know their ...
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Ricardo MolinaThu, Feb 14,20134 min read
Old vs new ways to define and approach a B2B marketing lead
There has been a very interesting discussion going on in the "B2B Marketing" LinkedIn ...
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Ricardo MolinaMon, Jan 21,20135 min read
Best bits from Marketo’s definitive guide to event marketing
Marketo recently launched their "definitive guide to event marketing" - a 122 page ...
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Ricardo MolinaFri, Jan 18,20131 min read
B2B Marketing Radar: 18 January 2013
Here's a round up of what's been an interesting read for us from the B2B marketing and ...
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Ricardo MolinaFri, Jan 11,20131 min read
What's been on our B2B marketing radar this week
Going through the vast amount of content available in our industry, here is what's ...
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Ricardo MolinaWed, Jan 09,20132 min read
7 Tips to obtaining B2B marketing buy-in from your boss
At this time of year most B2B marketing directors are creating their strategies for the ...
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Ricardo MolinaTue, Sep 04,20123 min read
Using LinkedIn events to generate leads for your event marketing
With a little effort, LinkedIn Events can become a powerful tool in your events marketing ...
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Ricardo MolinaTue, Jun 12,20123 min read
Are some marketing automation companies victims of their own success?
If you are selling a product or service, you have a huge commitment to your existing and ...
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Ricardo MolinaMon, May 21,20122 min read
What a wine cork can achieve in marketing - something to learn from spanish wines
I’m always keeping an eye out for interesting and quirky marketing campaigns and tactics. ...
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Ricardo MolinaWed, May 09,20121 min read
LinkedIn buys Slideshare. Why this makes us happy and so it should any B2B Marketer?
Developments in technology have been keeping us on our BrightBull toes. A consensus among ...
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Ricardo MolinaWed, Oct 26,2011< 1 min read
Conference Marketing: How can potential attendees build a business case to attend your conference?
Sometimes B2B marketing professionals in the conference industry face the challenge of ...
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Ricardo MolinaTue, Oct 04,20112 min read
Going the extra mile at events
Last week I attended Nimbus Partners’ “Inspiring Performance” event at the Brewery – a ...
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Ricardo MolinaThu, Aug 18,2011< 1 min read
Tracking pages in google analytics
I’ve been spending a lot of time on Google analytics recently, setting up goal trackings. ...
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Ricardo MolinaWed, Aug 03,2011< 1 min read
How are B2B marketers optimising their funnels
Found this interesting infographic from Marketing Sherpa about lead generation tactics.
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