Briefing Media

Posted by Sonia Molina on Wed, Jun 04,2014


The Project: National Association of Primary Care Conference (NAPC)

The Impact:
BrightBull led the marketing strategy and campaign execution for the annual NAPC conference. We were brought into the project in a crisis management capacity with the objective of ensuring delegate targets were met and additional leads for sales were generated. BrightBull also played a pivotal role in project managing the exhibitor guide and managing the design team to ensure collateral was to brief and to deadline.

BrightBull led:

  • All direct mail and email marketing campaigns for the event

  • Liaised with speakers and sponsors for bespoke marketing initiatives

  • Worked with key media partners to execute key messaging for online and offline activities

  • Worked very closely with the Business Development Director to ensure key objectives and targets were met

  • Managed the conference website and implemented key changes for data captures and lead generation

  • Managed the outsourced sales team and provided daily/weekly leads

  • Worked closely with editorial / publishing team to ensure co-marketing efforts were maximized

Client Testimonial:
"Sonia delivered a great result on us on a key event at a time when we were short-staffed and "below the curve" for delegate numbers. Sonia's calm, effective approach delivered the results needed. In fact we exceeded the (challenging) target set for her! 

On top of that she took control of a related project and steered it to completion despite numerous obstacles - and was great to work with too. 

I would not hesitate to recommend Sonia and her company's services."
Business Development Director, Briefing Media

"I had the pleasure of working with Sonia on a recent project. I am delighted to report it was executed to the highest standard and delivered exceptional results above expectations for project we commissioned her and BrightBull for. Sonia is consistently upbeat, positive and solution-focused and always finds time to inject her energy into any given scenario. She is highly motivated, but more importantly she is exceptionally skilled in all aspects of the marketing mix." 
Marketing and Product Manager, Briefing Media



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