Montgomery West Africa

Posted by Sonia Molina on Tue, May 27,2014


The Client: Montgomery West Africa 

The Project: Women of West Africa Entrepreneurship Conference (WOWe) 

The Impact:
Montgomery West Africa sits within the Montgomery business portfolio and run events in Mining; Infrastructure;Entrepreneurship; Management and Executive Development and other growing industries.

BrightBull acted as MWA's marketing department in 2013 and led the marketing strategy and campaign for various events including WOWe – a conference for Women of West Africa in Entrepreneurship.

Our involvement was specifically focused on:

  • Forging key media partnerships
  • Generating awareness and leads through social media
  • Content marketing and PR
  • Advising on branding and website


  • Exceeded delegate targets with just 13 weeks leadtime
  • The development of key strategic media partnerships with organisations including Forbes Africa, The Guardian, Ventures Africa and Thisday Style
  • The WOWe facebook campaign resulted in 20,000+ new facebook fans, in turn developing a high number of direct enquiries and event bookings
  • Our “Inspiring quotes” campaigns resulted in 33,000+ shares, likes and comments
  • BrightBull secured two additional sponsors (event revenue) through marketing generated leads
  • BrightBull secured the front cover spread in ThisDay Style showcasing MWA and WOWe in one of the most highly read magazines in Nigeria

Latest Posts

Most Popular Posts