The Client: Vego Limited
The Project: Ecochem – The Global Sustainable Chemistry & Engineering Event
BrightBull was nominated as the marketing and design agency for Ecochem – working with the founder to take this start up idea to become a successful event and industry community.
BrightBull led the marketing infrastructure and department set up, marketing processes and systems including marketing automation systems, database, CRM solutions, integrating Hubspot and salesforce and implementing the content engine.
We devised and executed the entire visitor and delegate acquisition marketing strategy, content, inbound, website/SEO development, media partnership and marketing activities, ensuring the marketing campaign was executed in line with business objectives. BrightBull was ultimately responsible for translating the founder’s vision for Ecochem into a tangible set of tactics and milestones.
BrightBull was also responsible for the creative work behind Ecochem, producing all related marketing collateral including event brochure, event guide, ebooks and digital materials.
The Impact: Ecochem is now the most influential event in the industry, attracting over 1000+ delegates and bringing together the leading innovators and scientists across the value chain. Within just 4 months, BrightBull took the offline vision and plan to complete realisation – launching the entire infrastructure, community website, devising the strategy and campaign and taking it all to fruition. We secured crucial media partnerships, developed strong relationships with government bodies and associations which resulted in a campaign that was heavily supported with official endorsements and positive PR.
Client Testimonial: "BrightBull were invaluable to the successful launch of Ecochem. Their expertise in marketing automation, developing content, driving key partnerships and producing strong creatives was crucial to the success of the event. They worked closely with me in realising my vision for Ecochem and took ownership of all the marketing processes, strategic direction, lead generation and execution of campaigns. An absolute pleasure to work with and a must for any new business venture in need of real marketing experts."
Managing Director, Ecochem