The Client: IQPC is a global business information company providing business leaders with the World’s Leading Conferences.
The Project: BrightBull was assigned the project of co-launching the Dubai office. We were responsible for the set up and creation of the marketing function for the Middle East market. This involved creating the marketing strategy, competitor research, developing strategic media partnerships, recruitment and training for the marketing & database departments, & supplier negotiations.
“A true marketing talent, Sonia demonstrates exceptional capabilities in marketing strategy development, applying creativity and innovation to market-appropriate tactics coupled with detailed performance measurement. Overseeing the establishment of both the marketing and database functions, they faultlessly transferred their understanding of what success means in one market and tailored it to suit the new environment we faced. This included offline and online marketing tactics, as well as partnership development - a critical success factor for a start-up business. Their contribution set the foundation for what became one of IQPC's star offices. I would highly recommend Sonia to anyone looking to develop out-of-the-box solutions to any marketing problem.” Global Head of Marketing Training, IQPC