The Client: A training and business intelligence company specialising in capital markets and commodities
The Project: BrightBull developed the marketing strategy and plan for a new product launch in East Africa – a business event in Ghana designed for national and international oil and gas companies. This strategic project required in-depth market research and the formulation of a robust tactical marketing plan specific for this unique region.
Client Testimonial: "The marketing strategy provided by Sonia was very creative and included ideas which we never would have come up with ourselves! We have now commenced with implementing Sonia’s marketing strategy and as a direct result we have already seen a massive increase in market awareness of the event and event registrations." Managing Director, Oliver Kinross