B2B Marketing Blog

Sonia Molina

Recent Posts by Sonia Molina:

TFM&A Review

The marketing world was hit with TFM&A this week. Lots of keen marketers under one roof, buzzing around to hear from some of the big names in marketing, do a spot of networking and of course pick up some enticing cupcakes along the way!

Topics: B2B Marketing

Reads of the Week - from controversial to ethical

Friday was a busy day at BrightBull HQ! But here are the top three stories that stood out for me from last week – a nice marketing pick and mix.

Topics: B2B Marketing B2B Social Media

Social media critique frenzy - PHD's Video Campaign

Marketing Magazine loved it.

eConsultancy hates it.

Bright Bull .. well not to sit on the fence, but I think hate is a strong word! Definitely not in love with it, but we’re not joining the YouTube mobsters either!

Topics: B2B Social Media

Retail Nirvana - 'The People's Supermarket'

I’m loving the Channel 4 documentary on ‘The People’s Supermarket’ and I wanted to spread the great work that they’re doing.
Topics: B2B Marketing

Egyptian revolution encapsulates a number of media trends

An interesting read from The Social Graf – ‘In Egypt, Revolution is a Media Mashup’.

Topics: B2B Marketing B2B Social Media

BrightBull launches first and only e-Invoicing online game

BrightBull have been keeping very busy over the past few months. With the blink of an eye we’re almost at the end of 2010!

Topics: B2B Marketing

15 Inspirational Quotes about B2B Marketing from Marketo

Modern B2B Marketing wrote an interesting article recently that I wanted to share with you all. Something to bookmark and keep at hand for those days when you need some inspiration to the marketing senses! We all need it from time to time and B2B Marketers are certainly not immune from it!

Topics: B2B Marketing

Lead Nurturing Nirvana

So does it exist?

Sure it does – but there’s definitely no short cut to get there.

Topics: B2B Marketing

Top 5 Social Media Authenticity Rules

A great article to read if you’re a business using social media or about to kick start. So many businesses seem to be missing the whole point! Stick to these Top 5 Social Media rules:

Topics: B2B Social Media

No surprise: tailored direct marketing = customer loyalty

I came across this article today in Marketing Week and although it specifically talks about B2C, the essentials translate to B2B too.

Topics: B2B Marketing Direct Marketing

Social Media Hype: Don't forget it supports campaigns not runs them

An interesting article highlighting a clever campaign by a Swedish newspaper.

Topics: B2B Marketing B2B Social Media

Blackberry's innovative sponsorship of Black Eyed Peas Tour

I went to the Black Eyed Peas concert at the O2 on Wednesday – it was a fantastic evening! Aside the amazing vocals of Fergie, the brilliant DJ set by Will.i.am and the incredible stage graphics and laser effects .. one of the most memorable things from the night for me was Blackberry’s clever and innovative way of product placement and branding.

The Election 2010 and Dirty Marketing

Well it’s finally here – Election Day has arrived and voting is underway! I’m not here to express any political views but there’s no reason why we can’t get into the election spirit. We may well be entering into a new political era after today.

Life at The Hub

Along with the buzz and excitement of launching our new brand, we have also moved to a new space. We’re very proud to call The Hub our new home. If you haven’t heard of The Hub you have to come and check it out. It’s such an exciting and inspiring place to be and full of diverse people doing such amazing things! Working here is like being part of an exclusive member’s club with access to innovation, ideas, experience, connections and a wonderfully vibrant community.