Conference Marketing: How can potential attendees build a business case to attend your conference?
Posted in B2B Marketing, Blog, Bright Bull Blog, Conference Marketing, event marketing by Ricardo with No Comments
Oct2011 26
Sometimes B2B marketing professionals in the conference industry face the challenge of targeting individuals that require approval or senior management buy-in before registering to a conference.
One of the old tricks, but a good one is to send the potential prospect a letter/email that they can use and present to their boss. I have not seen this one for a while but I like the way it’s been reinvigorated in ExactTarget‘s annual event website. It was posted as a “Need to justify your trip?” button.
How many prospects will actually use it is difficult to know – but it’s certainly another tool to add to your arsenal of converting a prospect to a customer.
The examples below, courtesy of ExactTarget.
