So much of event marketing comes down to the people doing it. It's a huge job, requiring serious intellect, commercial acumen and a diverse set of skills. In fact, event marketing is so unique, those that click with it as a job often remain in the industry their whole careers, addicted to the pace and variety of the work.

Building a great event marketing team takes more than just an assembly of talented marketers. You need the right blend of skills and attitudes to create a winning dynamic. Understanding where you are now, where you want to be and how to get there is useful for any marketing leader, but it'll be especially useful for those attending our Accelerator Labs workshops as it'll provide valuable background context for the exercises within each workshop, providing insight on how you'll implement all the great ideas, latest strategies and proven techniques you'll learn. 

Inbound marketing is without doubt the future for event marketing as a discipline. Audiences are fed up with a torrent of selling emails and they are getting much more discerning in turning off the flow when it suits them.

Successful inbound marketing allows you to maintain a positive relationship between your prospect and event brand at every stage of the buying process, but you need to understand the rules so as not to make mistakes and turn them off forever. Here are our 5 most important inbound marketing insights to consider...   

Whether events are all or just part of what your organisation offers, performing a marketing MOT on the business as a whole is a good way to get a real feel for where you are at the moment and therefore how far you'll need to come to become a future proof, digitally savvy marketing team. It can also help you identify the strengths you can capitalise on, as well as areas where you can make some quick wins in terms of improvements.

Performing a B2B marketing MOT on your business in advance of undertaking any new marketing initiative will give you a proper 360 view of the current state of play. This in turn will put you in the best possible position to make an effective plan to move your organisation forward. Organisations that attend our accelerator labs find this excercise particularly valuable before they actually attend the workshops.

So, you’re marketing your first event. Congratulations! But, it’s a bit "first day of school" scary huh? That’s understandable. It’s a big undertaking for any organisation and a big risk, although the payoffs can be even bigger. Which is why you’re doing it right?

We’ve put together a checklist of the 10 things you absolutely have to know before you start promoting that first event, to help you avoid any of the really obvious slip-ups. We also run an awesome event marketing workshop if you want to delve deeper and kick off your first event with a solid plan, so onto the list:

Do you think your events company is digitally smart? Have you kept up with the evolution of digital? Or do you just want to find out what "getting" digital means? Whatever your reason for reading, you’ve made the right move. Events companies can’t afford to fall behind the curve with digital. After all, the events we produce are supposed to show our delegates what the latest and future trends look like in their industry, it’s only natural that they expect our event marketing to follow that pattern.

We love Stephen Covey’s book “7 habits of highly effective people” and often get asked if there’s an equivalent “7 habits” for event folk. So, here they are, our 7 top healthy habits for the digitally savvy events company:

You’ve got a half an hour catch up with your event marketing team. You need to make the most of your time. So what should you ask to make sure your team are on the right track?