B2B Marketing Blog

Does marketing own the customer journey? If not then who?

Recently I received a request from B2B Marketing to fill in a survey and it was titled "Does marketing own the customer journey?" It was a provocative header (I'm a marketing geek if you didn't notice) that made me take action, fill in the survey and then write this post.

My strong view and answer to this question is:

Absolutely! Marketing definitely owns the customer journey. If they don't, they're just not doing their job.

Topics: B2B Marketing Marketing Trends

Engaging an event audience online and offline


I took part in a panel discussion at Event Tech Live with Anthony Dunn of i2i Events Group, Neil Robertson-Ravo of Top Right Group, Ade Allenby of Reed Exhibitions; and Tamar Beck from Gleanin. It was a great session (probably the best one I've participated so far) that sparked lots of interesting views. It was mostly focused on how you engage an event audience online and offline, and what kind of tools you need to do it. 

Topics: B2B Marketing Event Marketing Conference Marketing B2B communities

5 Tips to amplify event content on social media for social media virgins

Good quality content is hard to come by in the event industry – it takes time, resource and your boss’ backing to put together something worth sharing.

And creating the content isn’t even necessarily the hard part; it’s what you do with it after that counts, and makes all the effort seem worth it. If you don’t know how to get your content into the hands (and screens) of the right people you won’t see any return on your investment.

Here’s what you absolutely must do to amplify your event content – and using social media is the fastest, most effective way of doing it.

Topics: B2B Social Media Event Marketing Conference Marketing

35 hashtags in the events industry every marketing professional should use

This list has been reviewed on 1 April 2017

This is our definitive list of hashtags every events industry professional must follow without fault.

Twitter is not only a tool that you will use to broadcast and say a lot of things about yourself, your company or your event. It is a tool to simply stay informed about your industry and getting interesting tips and content that you can literally use to do your job better.

This is the list I personally follow on twitter and since a lot of you asked me about this, here it is.

Topics: B2B Marketing B2B Social Media Event Marketing Conference Marketing

PPC could be a waste of your event marketing budget. If you are doing it like this that is

I know that in the events industry we are encouraged to take advantage of all marketing tools at our disposal, and try new things to drive registrations and build awareness of our events. But it’s important to realise that not all channels hold the same value. To me PPC (pay per click) marketing is the perfect example of this – and I would go as far as saying that using PPC to promote your event can be a complete waste of money if you do not approach it right.

Topics: Marketing Ideas Event Marketing Conference Marketing