I recently took part in a podcast for Event Industry News to delve into what event marketers are getting right, and where they’re going wrong. The “Talking events” session was hosted by Event Industry News contributor James Dickson, and I was joined by Adam Parry, Event Industry News editor and organiser of Event Tech Live. You can check out the podcast in full at the bottom of this post , but just in case you don’t get a chance to, I’ve summarised the key points from our discussion below or go straight to the video if you prefer.

From talking to organisations looking to get into the inbound marketing or content marketing game, it seems clear to me that many are considering what appears to be the easy option – hiring a recent graduate to manage their entire program, and kick-start this step change.