B2B Marketing Blog

To print or not to print? (Event brochures that is)

Conference companies love to brag that they’re “a purely online organisation now” or that they “only do digital”; but has the digital revolution taken the event world a step too far? In the case of traditional event brochures, we think it has. There are several benefits to printing your agenda that simply cannot be overlooked, despite your decreased collateral costs and greater green credentials. Here’s a list of our top reasons why you shouldn’t stop printing:

Topics: Direct Marketing Event Marketing Conference Marketing Design & Branding

8 great ways to grow your event email marketing database

Email is the holy grail of event marketing, and that doesn’t look set to change just yet. Chances are you’ve got a healthy and reasonably responsive email database, but event companies can’t afford to rest on their laurels – growth is key, and sustaining a consistently increasing number of sign ups is a must. There are a number of ways to go about this, but if you try even one of these tips in the next couple of weeks we’re certain you’ll see the kind of results which will undoubtedly aid your event email marketing strategy for 2015. 

Topics: B2B Marketing Email Marketing Webinar Marketing Event Marketing

How to generate the most valuable leads through B2B trade shows

Trade shows and exhibitions are a lucrative environment, for the exhibitors, the organisers, and indeed the attendees. They provide the perfect opportunity to reach key decision makers, grab a moment of their precious time and assess on the spot how qualified they might be as a lead. But how fruitful are these meetings in reality? There are several steps you must take prior to, during, and after the exhibition to guarantee maximum value from such events. Here’s my guide on how to make the most of your expo opportunities:

Topics: Lead Generation

Ten to-do's for your LinkedIn event marketing strategy

As an experienced marketer, you’re no doubt aware of the power of LinkedIn as a B2B marketing tool. But are you making the most of it for your events? If used correctly, social media (and LinkedIn specifically) can aid your event marketing strategy enormously, building the credibility of your conference portfolio, and you as an individual event industry leader.

Here are our top ten LinkedIn to-do's to help you raise your profile, engage with your community and ultimately generate leads for your B2B event.

Topics: B2B Content Marketing B2B Social Media Event Marketing Conference Marketing

Five phases for optimising B2B event websites for mobile

Event marketers are wising up to the fact you need to think about optimising for mobile. Usablenet have revealed that 52% of B2B customers now use smartphones to research products for their business, and mobile users now account for 16% of B2B website traffic. Those numbers are only going to increase.

Topics: B2B Websites Event Marketing Inbound Marketing