Multi touch point marketing is rapidly picking up momentum in the B2B events industry, and your event sales team need to get on board.
Your B2B customers have high expectations and want to be engaged via the medium that best suits them, at their own convenience and in a way that is tailored to their every need. Just as importantly, your sponsorship clients are demanding much more for their hard-won buck. As a consequence, your sales team need to add value for sponsors at the same time as offering a more integrated and personalised experience for delegates across multiple touch points.