B2B Marketing Blog

How to fail at your next B2B direct marketing campaign

We all know that direct marketing is a very effective marketing channel, if you do it correctly of course! This post is inspired by an uninspiring mailing I received in the post recently that completely fails the basic principles of DM whilst also totally failing to make me feel like a valued customer - in fact it achieved the exact opposite! My objective isn't to name and shame necessarily but to share the inexcusable mistakes.

Topics: B2B Marketing Direct Marketing B2B Marketing How to

Brian Solis shares his tips and views on event marketing

In the business world in North America the name Brian Solis is everywhere. A serial entrepreneur and business visionary he is a very well respected source of opinion when it comes to social media and marketing.

Topics: Marketing Ideas Event Marketing Conference Marketing