If anyone’s seen the new “Don’t Fly” campaign by British Airways, I’m sure you’ll agree that it’s a pretty brave and bold campaign. BA says the “tongue-in-cheek” advertising campaign is to encourage Britons to stay in the UK and “rally the country to get behind Team GB and ParalympicsGB.”

I received the Marketing Week Live! mailer through my letterbox this morning – 2 weeks before the big event. I can’t recall if I’ve received any prior to this, but this one grabbed my attention. I’m sure many of you have received the same mailing – final campaign efforts are kicking in to ensure pre-registrations are hitting target.

If you are selling a product or service, you have a huge commitment to your existing and potential customers. You have to deliver.

If you are selling Marketing Automation services, you have a big commitment to your existing and potential customers. You have to lead by example.

Over the last couple of weeks we have been conducting a review of marketing automation software for ourselves and also a couple of our clients.

I’m left especially disappointed with three of those marketing automation providers (which will remain anonymous) and the way in which they have managed my journey through their “lead nurturing programme”.

I scheduled some time in my diary this morning to start the week a little differently – simply read. There’s so much great stuff out there to inspire and educate that sometimes one just needs to break the pattern! The workload and the deadlines will always be there, so why not create your day in a way which will bring out your best.

The British nation have gone a little crazy with the Jubilee – there’s a real buzz and excitement in the air and I have to say it’s been great to see all the creative products and campaigns flying around. So in the spirit of all the celebrations, I wanted to share some of my favourite campaigns (not so relevant for B2B but seeing it’s a Friday let’s have a bit of fun!)