B2B Marketing Blog

Inbound Marketing - what's not to like

Inbound marketing seems to be the focus for most marketers that we speak to – with the benefits of lower costs for acquiring leads and higher conversion rates, what’s not to like? If it’s not already part of your winning 2012 marketing strategy, it’s definitely time to pay attention.

Topics: Inbound Marketing

Leverage Pinterest for B2B marketing

Pinterest currently has over 10 million registered users and allows people to create their own online noticeboards to ‘pin’ pictures and videos – a digital collage wonderland!

The news that really made me stop and pay attention was the latest figures from shareaholic that Pinterest generated more referral traffic than Twitter in February 2012.

Topics: B2B Marketing B2B Social Media

2012 B2B Marketing Benchmark Report

Marketingsherpa’s 2012 B2B Marketing Benchmark Report has been published – a great piece of ammunition for your budget meetings as ”Lack of resources (budget, staff, time) presents greatest barrier to B2B marketing success.” The report includes endless charts to illustrate trends and findings – and most importantly shares best practice on how to attract and convert more leads.

Topics: B2B Marketing Conference Marketing