B2B Marketing Blog

Are your B2B social media efforts not getting a lot of conversations? Don't be surprised

Do you know who your social media audience is and where they sit in the Social Technographics Ladder? Probably this tool will give you the answers you need or at least an element of support when evaluating your social media effectiveness. This is a very good tool for any marketer planning their social media strategy, as it is critical to understand where in the ladder your audience sits. We are now using this tool with all our customers to help them define their social media objectives.