I came across this article today in Marketing Week and although it specifically talks about B2C, the essentials translate to B2B too.

An interesting article highlighting a clever campaign by a Swedish newspaper.

I went to the Black Eyed Peas concert at the O2 on Wednesday – it was a fantastic evening! Aside the amazing vocals of Fergie, the brilliant DJ set by Will.i.am and the incredible stage graphics and laser effects .. one of the most memorable things from the night for me was Blackberry’s clever and innovative way of product placement and branding.

Well it’s finally here – Election Day has arrived and voting is underway! I’m not here to express any political views but there’s no reason why we can’t get into the election spirit. We may well be entering into a new political era after today.

Along with the buzz and excitement of launching our new brand, we have also moved to a new space. We’re very proud to call The Hub our new home. If you haven’t heard of The Hub you have to come and check it out. It’s such an exciting and inspiring place to be and full of diverse people doing such amazing things! Working here is like being part of an exclusive member’s club with access to innovation, ideas, experience, connections and a wonderfully vibrant community.