B2B Marketing Blog

The 3 ways you have to change your B2B email strategy for events

You might be a bona fide B2B email strategy guru, but do you know what it takes to tweak those strategies to make them suitable for event marketing? Find out...

Topics: B2B Marketing Email Marketing Event Marketing

Your 10 step guide to marketing B2B brand events


So, you're a B2B marketer and you want to start running some of your own events for your brand. Where do you start? How much work is involved? Can you do it without losing your mind? All good questions and ones that we hope we can answer with our 10 step guide to marketing B2B brand events...

Topics: B2B Marketing Event Marketing

The 3 ingredients of a successful B2B brand activation event

We love events, they were our first love and remain one of the core parts of our work. And events are a great tactic for B2B brand activation, which is a major focus for marketers at the moment. So, we thought we'd share some of our thoughts on executing this super effective brand activation tactic even more successfully.

Topics: B2B Marketing Event Marketing

Really cool websites with free images for your B2B Content Marketing

Your blog (powerpoint, ebook, email, or social media post) is nearly ready and you ask a colleague, the boss or your team to check it over and the feedback is..."Great post, but I am not sure about the image... You need something slicker, more elegant and stronger..."

Topics: Content Marketing Design & Branding

Draft an effective B2B event website in just 30 minutes

 I don't know how long you spent on your last B2B web build but I'll bet it was quite a while. Months if not years. So, it might seem crazy that I'm going to teach you to draft an effective page for your next event in just 30 minutes. But I am. 

A B2B event website generally has a limited shelf life and needs to materialise incredibly quickly compared with it's B2B brand, product or service cousins. It's for this reason that we don't want you spending months creating it. In short, it just isn't worth your while. Instead follow this simple method and you'll have the bones of your site down in as little as 30 minutes...

Topics: B2B Marketing B2B Websites Event Marketing