B2B Marketing Blog

Alternative B2B marketing automation platforms for SMEs on a budget

I regularly reiterate the benefits a marketing automation platform can offer a business, and the assistance it can provide in terms of achieving and sustaining your inbound marketing goals. But what about marketing automation for SMEs? Your budget may not allow for the kind of outlays associated with the top five (HubSpot, Eloqua, Pardot, Act-On, and Marketo), and even if it does it may feel like a risky spend for your first venture into marketing automation software. So why not research one of these platforms, for a lower cost for the specific functionality you require?

Topics: B2B Marketing Marketing Automation

This is how much event companies spend and make - Hot event industry insights

If there is one single organisation which can be considered the events industry authority on events big and small with meaningful data, it is EventBrite. They recently released their Pulse report which delves into the must-know trends and crucial benchmarks for the UK events industry.

From my point of view, the Pulse report is a key piece of research to have at your fingertips. Every event leader asks me the kind of questions that this particular report answers. So get your hands on it today.

I have gone through the process of reading the whole 44 page report and have summarised the main key figures for you here. I do strongly recommend you download it and check it out as it is definitely worth a read.

First let’s talk about the money…

Topics: B2B Marketing Best Practices Event Marketing Conference Marketing

The biggest obstacle to generating ROI from Events: Lazy Exhibiting [Video]

“Lazy exhibiting” is a term I first encountered when speaking with a senior event professional – and it really resonated due to experiences I had personally, and those I had heard about from peers and clients.

Admittedly this is a RANT, I never do this so this will be the first time.

This is a video I recorded at a show I attended earlier this year. I was so annoyed that I felt compelled to use it as constructive feedback to many exhibitors and to share the frustration many event organisers have at situations like this.

Topics: B2B Marketing Event Marketing Lead Generation