I regularly reiterate the benefits a marketing automation platform can offer a business, and the assistance it can provide in terms of achieving and sustaining your inbound marketing goals. But what about marketing automation for SMEs? Your budget may not allow for the kind of outlays associated with the top five (HubSpot, Eloqua, Pardot, Act-On, and Marketo), and even if it does it may feel like a risky spend for your first venture into marketing automation software. So why not research one of these platforms, for a lower cost for the specific functionality you require?