You’ve spent a great deal of time creating a strong event brand – the name, logo, theme or topic, format etc – but potential delegates still don’t appear to be engaging with you online. Your event website homepage is arguably the most powerful tool you have at your disposal to market your event, and reach potential delegates, and doing it well can impact registrations enormously. So what might you be getting wrong? Here are the nine most common mistakes event marketers are making, and how you can avoid these pitfalls.

There are various different terms associated with marketing partnerships which all mean exactly the same thing. Whether you refer to them as contra deals, bartering agreements, media partnerships, or anything else – essentially these are non-financial, mutually beneficial agreements. If you’re able to demonstrate how you can increase a prospective partner’s members, visitors, subscribers, or revenue, you can get them to help market your conference for free.

As appealing as they are, marketing partners can be tricky to pin down (or so some marketing team members might say). We’ve previously detailed how to identify key marketing and media partners and this is the next stage towards actually securing them.

B2B events marketing can be stressful, but when things go right, it is a rewarding, sociable and incredibly diverse profession. It may not be one of the jobs people dream of doing while at school, but it still has huge appeal and is a career that requires a specific skillset within a field that not everyone could excel in. Hiring someone with the right attributes is crucial, so here is our list of just what you need to look out for when recruiting - or if you're an aspiring events marketer, the skills you need to demonstrate.

As a busy director, you probably don't have time to get bogged down in the detail of marketing reports. But since your  company is likely to be heavily reliant on the emails you send to your database, not knowing exactly what the  metrics show (or which ones really matter) can lead to lengthy yawnworthy meetings and little clarity on how your team, marketing and tactics are truly performing.