This is one of those questions that has a multitude of answers but based on my own experience, Conference and Exhibition companies can specifically start with 6 areas of focus in order to make a step change in their top line performance: I’ve been out talking to bosses of small and medium size conference companies lately about their most pressing challenges and, if I was to distil things down to the one most common question, it is, in essence “how do we sell more stuff?”!