Recently we've been running a series of marketing audits for various conference companies and to be honest have been surprised to see that a lot of B2B email practices from 15 years ago are still being used today.
by Ricardo Molina, on Thu, Jan 30,2014
Recently we've been running a series of marketing audits for various conference companies and to be honest have been surprised to see that a lot of B2B email practices from 15 years ago are still being used today.
by Ricardo Molina, on Wed, Jan 22,2014
Last update: July 2016
As we all know the conference and events industry is constantly changing and we're now in a thriving market with the usual well established players, a new breed of specialised, niche event companies, media publishers and B2B companies doing their own events who are revolutionising the industry with fresh initiatives and sometimes daring tactics.
by Ricardo Molina, on Tue, Jan 21,2014
2 for 1, discount, early bird, free, offer, save, exclusive, last chance, still time…these words are the back bone of so much event marketing copy. Some of them were probably in the list of “powerful” words you were issued with when you started marketing.
by Ricardo Molina, on Tue, Jan 14,2014
Arising from our previous post New Rules For Subject Lines in B2B Email Marketing where we looked at some of the key trends affecting email performance that emerged from the 2013 Adestra Subject Line Analysis Report: “Keywords for killer subject lines”, we found a lot of good information that it gave us room to focus on the sub-set of the results that particularly affects you - B2B event marketing and B2B publishing.
by Ricardo Molina, on Thu, Jan 09,2014
Social media is no longer new and its lifespan and place in the world is no longer hotly contested, one question that does continue to come up time and time again though is the ROI of social media activities, especially for B2B lead generation. In short, does it really work?
by Ricardo Molina, on Tue, Jan 07,2014
Time out of the office is great to rest and have a good old read of all the things you didn't get around to - a taste of my festive break! As a bit of a marketing geek I love to catch up on what's out there on the web and for me one of the best reports from last year was the Adestra Subject Line Analysis Report: “Keywords for killer subject lines”
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