B2B Marketing Blog

Old vs new ways to define and approach a B2B marketing lead

There has been a very interesting discussion going on in the "B2B Marketing" LinkedIn group around the topic of how many times to email or call a lead before it's considered dead.

Topics: B2B Marketing Inbound Marketing Marketing Automation

B2B Marketing Radar: 8 February 2013

Here's our round up of some of the most interesting reads in the B2B marketing stratosphere this week: