B2B Marketing Blog

Events still pack a punch in the B2B marketing mix

According to Marketingsherpa 72% of B2B marketers believe events still pack a punch! In fact good old traditional outbound methods are definitely not dead - but that's another blog for another time.

Topics: B2B Marketing Event Marketing Conference Marketing

B2B Marketing Radar: 25 January 2013

Hard to believe another week is behind us and we're fast approaching month two of 2013! Well here's our Friday round up of some of the most useful B2B marketing and event marketing stories we've come across this week.

Topics: B2B Marketing B2B Content Marketing Marketing Ideas Event Marketing

How to recycle your B2B Marketing Content

Everybody's talking about it but unfortunately not everyone is doing it. B2B content marketing needn’t be scary! Besides, how does the saying go? "Feel the fear and do it anyway!"

Topics: B2B Content Marketing Content Marketing

Best bits from Marketo’s definitive guide to event marketing


Marketo recently launched their "definitive guide to event marketing" - a 122 page document covering pretty much everything you need to know about event marketing.

Topics: Event Marketing Conference Marketing

B2B Marketing Radar: 18 January 2013

Here's a round up of what's been an interesting read for us from the B2B marketing and event marketing world this week. 

Topics: Marketing Trends

What's been on our B2B marketing radar this week

Going through the vast amount of content available in our industry, here is what's sparked our interest in our inbox and tweeter feeds relevant to our B2B marketing and event marketing industry this week.

Topics: B2B Marketing Marketing Trends Event Marketing

7 Tips to obtaining B2B marketing buy-in from your boss

At this time of year most B2B marketing directors are creating their strategies for the year ahead, working on the aggressive growth plans set by senior management and figuring out how far their budgets will stretch this time around.

Topics: B2B Marketing B2B Marketing How to Marketing Ideas

Most Talked About B2B Marketing Resolutions for 2013

It's hard to believe that another year has gone and we're kicking off 2013. With mince pies and mulled wine season out of the way, there's a real sense of excitement, optimism and change in the crisp winter air.

Topics: B2B Marketing Content Marketing Inbound Marketing