According to Marketingsherpa 72% of B2B marketers believe events still pack a punch! In fact good old traditional outbound methods are definitely not dead - but that's another blog for another time.
by Sonia Molina, on Wed, Jan 30,2013
According to Marketingsherpa 72% of B2B marketers believe events still pack a punch! In fact good old traditional outbound methods are definitely not dead - but that's another blog for another time.
by Sonia Molina, on Fri, Jan 25,2013
Hard to believe another week is behind us and we're fast approaching month two of 2013! Well here's our Friday round up of some of the most useful B2B marketing and event marketing stories we've come across this week.
by Sonia Molina, on Thu, Jan 24,2013
Everybody's talking about it but unfortunately not everyone is doing it. B2B content marketing needn’t be scary! Besides, how does the saying go? "Feel the fear and do it anyway!"
by Ricardo Molina, on Mon, Jan 21,2013
Marketo recently launched their "definitive guide to event marketing" - a 122 page document covering pretty much everything you need to know about event marketing.
by Ricardo Molina, on Fri, Jan 18,2013
Here's a round up of what's been an interesting read for us from the B2B marketing and event marketing world this week.
by Ricardo Molina, on Fri, Jan 11,2013
Going through the vast amount of content available in our industry, here is what's sparked our interest in our inbox and tweeter feeds relevant to our B2B marketing and event marketing industry this week.
by Ricardo Molina, on Wed, Jan 09,2013
At this time of year most B2B marketing directors are creating their strategies for the year ahead, working on the aggressive growth plans set by senior management and figuring out how far their budgets will stretch this time around.
by Sonia Molina, on Mon, Jan 07,2013
It's hard to believe that another year has gone and we're kicking off 2013. With mince pies and mulled wine season out of the way, there's a real sense of excitement, optimism and change in the crisp winter air.
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