B2B Marketing Blog

3,300 marketers take Social Media survey for 2012 outlook

MarketingSherpa organised a survey of 3,300 marketers on the promise of social marketing ROI for 2012.

Topics: B2B Marketing B2B Social Media

Golden Nuggets from eConsultancy's FUNNEL event - part 2

I had the pleasure of sitting in Ashley Friedlein’s session on ‘Data-driven decision making – optimising your sales efforts with online data” at FUNNEL on Tuesday.

Topics: B2B Marketing Marketing Tools B2B Social Media Inbound Marketing

Golden Nuggets from eConsultancy's FUNNEL event - part 1

We attended eConsultancy’s first FUNNEL event yesterday in London. The event brought together marketing strategists and sales professionals all under one roof to better understand how to attract, engage, nurture and convert our leads – and refreshingly for us the audience and content was B2B focused. Finally!

Topics: B2B Marketing Marketing Tools B2B Social Media Inbound Marketing