B2B Marketing Blog

Tracking pages in google analytics

I’ve been spending a lot of time on Google analytics recently, setting up goal trackings. It was very timely that this excellent blog from Anna Lewis featured in eConsultancy – I just wanted to shared it with everyone.

Topics: B2B Marketing Marketing Tools

This week on my B2B Marketing Radar

Interesting facts from a technology vendor on the effects of social media lead generation for B2B companies

Internet Marketing Strategy Briefing

Internet marketing is forever changing and it can be pretty challenging for marketers to keep on top of it all!

Topics: B2B Marketing Inbound Marketing

How are B2B marketers optimising their funnels

Found this interesting infographic from Marketing Sherpa about lead generation tactics.

Topics: B2B Marketing Direct Marketing