B2B Marketing Blog

Reads of the Week - from controversial to ethical

Friday was a busy day at BrightBull HQ! But here are the top three stories that stood out for me from last week – a nice marketing pick and mix.

Topics: B2B Marketing B2B Social Media

Social media critique frenzy - PHD's Video Campaign

Marketing Magazine loved it.

eConsultancy hates it.

Bright Bull .. well not to sit on the fence, but I think hate is a strong word! Definitely not in love with it, but we’re not joining the YouTube mobsters either!

Topics: B2B Social Media

Bank of America is the bank of satan: Is any traffic good traffic?

I read with interest an article in Finextra about Bank of America’s latest encounter with PR cyber-jackers where if you go to bankofsatan.com you will be redirected to the bank’s website.

Topics: B2B Social Media

Retail Nirvana - 'The People's Supermarket'

I’m loving the Channel 4 documentary on ‘The People’s Supermarket’ and I wanted to spread the great work that they’re doing.
Topics: B2B Marketing

All about social media and its relevance to B2B Marketing - Reads of the week

It was a little bit of social media frenzy this week. So here are my top selections!

Topics: B2B Marketing B2B Social Media

Egyptian revolution encapsulates a number of media trends

An interesting read from The Social Graf – ‘In Egypt, Revolution is a Media Mashup’.

Topics: B2B Marketing B2B Social Media

We can benchmark B2B social media from professional services companies

A very good start of the week when I found this great report on econsultancy. A white paper specially tailored for professional services companies, but found that there was a lot of information that one can apply in their B2B social media campaigns.

Topics: B2B Social Media