Need some inspiration and new ideas for your content marketing strategy. This is a great, great resource for all marketers to check out: Content Marketing Institute’s ‘100 Content Marketing Examples‘ – whether you’re at the start of your content journey or trying to find new and exciting ways to engage – here’s a good [...]
We all know how hot infographics have become in social marketing and how powerful they can be – it’s a great way to take complex, detailed or sometimes dry concepts and transforming them into something engaging and more intuitive. These visual messages have certainly become an important weapon in B2B social and content marketing [...]
Content marketing was the big thing for marketers in 2011 and for those still catching up it’s forming a big part of your 2012 marketing strategy too. But now that everyone seems to be jumping on the content bandwagon it’s becoming even more challenging for marketers to set themselves apart from the competition. We all [...]
Following on from the blog we posted back in March ‘Leverage Pinterest for B2B Marketing‘, here’s a great Marketingsherpa case study from a B2B company that’s making the most of Pinterest. If you look beyond ROI, hit rates and conversions, you’ll see that Pinterest can really extend your brand awareness, market positioning, thought leadership [...]
Developments in technology have been keeping us on our BrightBull toes. A consensus among other fellow marketers is that keeping up with technology is becoming one of their biggest challenges. So it’s exciting news like this acquisition that makes us very happy – in fact it should make any B2B social media marketer very happy. [...]
eConsultancy shared some great statistics on email and mobile devices in a recent blog. They nicely drill down into industries and what stuck me were the figures on B2B - disappointing to see that B2B is one of the lowest for phone and tablet email opens/clicks. [...]
I had to share this brilliant piece of PR with you all – a nice way to end the working day! Check out the video:
We’re real fans of Seth Godin’s blogs – so today we’re sharing the love: How to Succeed in Business (to Business) In a nutshell Seth summaries with this great quote – “The only way to consistently grow in B2B is to be better than very good.” He talks about ‘honest connections‘ with clients and avoiding [...]
The Center for Exhibition Industry Research (CEIR) have released their 2011 index results – it usually serves as a pretty good barometer for the overall B2B exhibitions/events industry – and it’s good to see some positive news for the industry this year, especially given all the economic doom and gloom. As an objective measure of the [...]
Inbound marketing seems to be the focus for most marketers that we speak to – with the benefits of lower costs for acquiring leads and higher conversion rates, what’s not to like? If it’s not already part of your winning 2012 marketing strategy, it’s definitely time to pay attention. eConsultancy recently wrote an insightful blog [...]
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